NEWSCHIEF and UTAH SCIENTIFIC
May 9th, 11
Utah Scientific’s new GS-4000 graphics station can now receive automated real-time data feeds and local content updates from CGS’s Newschief system as a result of a strategic partnership between Utah Scientific and CGS Infographics Automation.
Partnership Benefits Viewers and Local TV Stations
“Our alliance with CGS benefits two groups first and foremost: TV
stations and viewers,” said Tom Harmon, president and CEO of Utah
Scientific. “For the station, it solves what can be a vexing problem —
quickly getting accurate, updated information to air. For viewers, it
means that information is there when you want it and can be relied on,
whether it’s a school closure on a snowy day, results from the
countywide soccer tournament, or a breaking news story from overseas.”
The CGS Newschief Data Feed is a centralized source of automated headlines, weather, sports scores and statistics, lottery results, stock prices, and market indices. CGS can also provide Newschief software to facilitate the collection of local information such as school closings, high-school sports, and election returns.
“Newschief is a single source that enables broadcasters to deliver reliable, relevant, hyper-local information to their audience,” said Bryan Mullins, partner at CGS. “Combined with Utah Scientific’s cost-effective GS-4000 platform, it provides broadcasters with a turnkey solution to engage and inform their viewers.”